YouTube Might Snub Artists Who Don’t Sign Up to New Music Service

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Google is running initial tests of its YouTube music subscription service, but faces accusation of ‘catastrophic error of judgement’.

* Independent artists could disappear from YouTube “in a matter of days” after the Google video service confirmed it was dropping content from independent labels that have not signed up for its upcoming subscription music service.

* Indies collectively account for a 32.6% market share of the recorded music industry’s sales and streams. Indie artists could see their videos taken down. The site has become a key promotional outlet for independent labels of all sizes in recent years.

* YouTube attracts more than 1bn monthly viewers, with music one of its biggest categories.

Independent labels have long complained that they deserve more respect from digital music services negotiating licensing deals.


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“YouTube Might Snub Artists Who Don’t Sign Up to New Music Service”