“You look disgusting.”
“I can’t even look at her.”
“Her face is so ugly.”
“Eww. Horrible. Gross.”
Those were among the cruel comments that beauty blogger Em Ford received after posting photos of herself without makeup on Instagram. The hateful comments inspired her to produce a video that highlights the online abuse and harassment women are subjected to for not looking “flawless.”
Ford’s inspirational video has gained over 9 million views so far in less than one week. It has also encouraged individuals who struggle with acne and cyberbullying to share their experiences with the hashtag #YouLookDisgusting.
“I wanted to say, ‘You know what? Perfection isn’t real, and I’m just gonna show you what I look like in the morning and what I look like when I leave my house to go to work,'” Ford told BBC Trending about the message behind the video.
Em Ford has perfected the art of her covering up her severe acne, but admits that her acne has taken over her entire life. “It’s made me want to cancel plans with friends. It’s made me not want to blog,” she said.
Hopefully her honest and raw video will teach people to have more compassion and change society’s perception of what it means to be beautiful.