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Study Finds Watching The Colbert Report Is More Informative Than Watching The News

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Good news for Colbert Nation: People who watched The Colbert Report during the last presidential election are more informed about campaign financing than people who watched other news channels, according to a study by the Annenberg Public Policy Center at the University of Pennsylvania. Viewers were more informed regarding campaign finance and the politics of money, the study showed. That’s because he made the issue a regular joke on the show and created a Super PAC, a real-life example of how it works, the researchers argue.

The Colbert Report was compared to MSNBC, FOX News, CNN, and nightly network news shows, and the data is based on a phone survey of 1,232 adults 18 or older interviewed Dec. 13-23, 2012.

The study was published online in Mass Communication and Society.

[More.](http://time.com/2819459/study-finds-watching-the-colbert-report-is-more-informative-than-watching-the-news)

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“Study Finds Watching The Colbert Report Is More Informative Than Watching The News”