Good Guy Heineken manufactured brick shaped beer bottles that can be used to build houses and address the housing problem in the Caribbean.

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## Freddy Heineken was an upcycling pioneer!
>In 1963, Alfred “Freddy” Heineken visited the Caribbean island of Curaçao and noted two issues: the lack of building materials for the island’s lower class and the excess of bottles littering their beaches. In response, he connected with Dutch architect N. John Habraken and the Heineken WOBO (World Bottle) was invented. The WOBO is a Heineken-branded beer bottle that doubles as a stackable, self-aligning and interlocking brick made for building eco-homes.

http://laughingsquid.com/heineken-wobo-a-beer-bottle-brick-for-building-eco-homes/

http://www.adweek.com/adfreak/how-brick-shaped-heineken-bottle-almost-changed-world-50-years-ago-143190

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“Good Guy Heineken manufactured brick shaped beer bottles that can be used to build houses and address the housing problem in the Caribbean.”