Activism Health

Ben & Jerry’s Is Going Non-GMO

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>Ice cream man­u­fac­turer Ben & Jerry’s has com­mit­ted to switch­ing to all non-GMO ingre­di­ents in its ice cream prod­ucts by the end of this year.

>Several fac­tors spurred Ben & Jerry’s to go non-GMO, says Rob Michalak, the company’s global direc­tor of social mis­sion. First is a com­mit­ment to trans­parency and con­sumers’ right to know.

>“We’ve had his­tor­i­cal sup­port for a consumer’s right to know,” Michalak says. “With GMO label­ing leg­is­la­tion being con­sid­ered in many states, our home state of Vermont included, we thought this was a time to speak out.”

>Ben & Jerry’s has long been known for its sup­port of envi­ron­men­tal issues, sus­tain­abil­ity, and social jus­tice since its found­ing in 1978 by counter cul­ture heroes Ben Cohen and Jerry Greenfield.

>In 1993, the com­pany led the fight for the right to label its prod­ucts rBGH-free, and more recently has pub­licly opposed cloned and GMO ani­mals, such as salmon.


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“Ben & Jerry’s Is Going Non-GMO”