In a major update to its mobile app, Google Maps will now integrate Uber’s on-demand car service. That means when you’re looking up the route from point A to B in certain cities, the app will show you the best way to drive, bike, walk, or Uber there. Choose option four, and a single tap launches your Uber app and hails you a black car.
That’s an entire fourth mode of transport there folks, which speaks to what the Silicon Valley darlings may have in mind for the future—aside from being a smart and obvious PR move. Google Ventures is a major investor in Uber, so it’s in the both companies’ best interest to promote the app. It’ll be interesting to see if the maps integration is a sweetheart deal for Uber, or if Google incorporates its competitor apps too: Lyft, Sidecar, and Hailo.