>The computing industry has just begun taking the VP8 codec seriously, but Google wants people to adopt its brand-new successor. At its Google I/O conference Wednesday, company employees made the case for the royalty-free, open-source technology as a higher-quality alternative to today’s dominant video codec, H.264. Moving to VP9 — available now in testing on Chrome and YouTube — will save bandwidth costs.

“If you adopt VP9, as you can very quickly, you’ll have tremendous advantages over anyone else out there using H.264 or VP8, (its predecessor),” said VP9 engineer Ronald Bultje in a talk here at Google’s developer conference. “You can save about 50 percent of bandwidth by encoding your video with VP9 vs. H.264.”

[Source](http://news.cnet.com/8301-1023_3-57584706-93/google-urges-fast-adoption-of-vp9-video-compression/)