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Child Abuse Prevention Ad Delivers Secret Message Only Kids Can See

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In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children & Adolescents at Risk Foundation created an ad that displays a different message for adults & children at the same time.

“According to Compassion International, an estimated 300 million children worldwide are subjected to violence, exploitation and abuse each year. 40 million of these children are under the age of 15. More often than not, abused kids have absolutely no one to turn to and no one to confide in about the abuse they’re experiencing. When children do speak up about suffering abuse, they’re often met with doubt and disbelief and may receive little help. Aid to Children and Adolescents at Risk (ANAR) Foundation in Spain is aiming to help change these horrific statistics with an innovative ad campaign which speaks directly to children in at-risk situations. ANAR already offers a confidential help line phone number for abused kids, but faces the same dilemma most help lines face — how can you get your message across to kids when they’re often in the presence of the adults who abuse them?

ANAR’s solution is a technologically advanced ad that features a secret message only kids can see. This unique ad uses lenticular printing technology which allows two different images to be shown on the same poster. What you see when you look at the ad, depends on if you’re an adult or a child. An adult looking at the ad will see a basic child abuse prevention message with an unharmed child on it. Children who view the ad will see a child with a bruised face, along with the message, “If somebody hurts you, phone us and we’ll help you” plus the number 116 111. Keep reading to see a video of how the ad works.” said


“The (ANAR) Foundation‘s message is delivered to a viewer based on his or her height. Because ANAR can estimate the height of the average adult vs. the height of the average child, the outdoor lenticular technology shows the two different ads to taller and shorter individuals. Of course, this sort of visual won’t work as it should at all times, for example, with taller kids, but overall, this is the outside-of-the-box type thinking and design we need more of in the world if we want to help stop child abusers. ANAR’s help line serves children and adolescents in Spain: its 17 regions, plus the autonomous cities of Ceuta and Melilla. That’s all well and good if you’re in Spain, but what about if you live here, in the United States?

The U.S. is far from immune when it comes to child abuse. 3.3 million child abuse reports, involving nearly 6 million children are made right here in our country every year. In fact, the United States has the worst record of child abuse of any industrialized nation – with five children killed every day by abuse. If you’re in the United States, first learn what the typical signs of an abused child are and brush up on child abuse facts and myths. If you don’t know the signs, you can’t help. Then refer kids to the Childhelp National Child Abuse Hotline 1-800-4-A-CHILD (1-800-422-4453), or make the call yourself. This 100% anonymous and confidential national hotline serves the United States, its territories, and Canada and is staffed 24 hours a day, 7 days a week with professional crisis counselors. If you’re feeling out of control as a parent, and are worried that you may harm your child, crisis counselors at 1-800-4-A-CHILD can help you as well.” said

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“Child Abuse Prevention Ad Delivers Secret Message Only Kids Can See”