Apple has a long history of inflating price tags of this product and relying on stellar marketing to justify those high prices.

* The entry-level iMac is now available for 099, which is down from 290.

* The reduction in price also comes a slower processor. The new base model sports a 1.4GHz Intel Core i5 processor. The previous base model, now the mid-range model, sports a 2.7GHz processor.

Apple is quietly calling the new iMac “the most affordable all-in-one desktop.”

[More.](http://www.rappler.com/technology/news/60972-apple-unveils-cheapest-imac-ever)